Privacy Policy

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Who we are

Our mission at Asgard Productions is to provide a safe, user friendly online retail experience, as well as provide access to articles and educational material for all our visitors.

We have been in business since 1991 and online since 1999 and have produced and distributed music and items for dance in a wide variety of artists and styles. We plan to continue these activities and to expand into new products and services.

Our website address is:
We also have our original website at is an older site and has no (or minimal) cookies and no online account but does not have the convenience of online ordering.  You can order on that website by phone, fax or request an invoice by email.

Your privacy is important to us.  We welcome your questions, comments or suggestions.

What personal data we collect & why we collect it


For when or if visitor comments are active on our site.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
After approval of your comment, your profile picture is visible to the public in the context of your comment.

This is a WordPress site.  An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here:


For when or if visitor media uploads are active on our site.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms & Mailing lists

Our Contact Form collects your email address and any other content you provide for the purpose of correspondence with our company.

In general, the information on the Contact Form is not used for marketing purposes.  There may be exceptions, for example, when a request is made to send some literature, or we need to contact people who have used our website.

If you add your mailing address to the Contact Form, it will be added to our direct mail list unless you request it not be added.  We use direct mail list for sales announcements, marketing, to send a catalog, or to mail important updates or other company information.  You can at anytime request to be dropped from our list.

To join our email list for sales, discounts, promotions, discount coupons and other possible benefits, you should use the Join our Mailing list form.  This list is hosted at and includes GDPR marketing permissions.  See Mailchimp’s Privacy Policy for Contacts


When you visit our website, we may send you one or more cookies.  Cookies are a small text file containing a string of characters sent to your computer that uniquely identifies your browser and lets us help you log in faster and enhance navigation through our site.

A cookie may also convey information to us about how you use our website (for example what pages you view, links you use and/or other actions you take.) and allows the tracking of how our website is used over time.

About Cookies

A Persistent Cookie stays on your hard drive after you close your browser.  Persistent cookies may be used by your browser when you visit a site again.  These cookies can be removed from your brower setting.

You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.  However, be aware that some cookies may be essential for certain features to work on our website, and if disabled those features may not work correctly, and/or you may not be able to purchase a product.

A Session cookie is temporary and disappears after you close your browser.

If you have an account and you log into this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We may use Google Analytics in order to improve our website. We refer you to their policies.
Google Analytics Privacy Policies 

The following may be useful in understanding how Google Analytics uses cookies.
Google Analytics Cookie Policy

More Information on Google Analytics types of cookies and use of cookies is here:
Cookie Information

You can opt out of Google Analytics on most browsers here – this should not affect cookies or the operation of our website.
How to Opt Out of Google Analytics using your browser

Who we share your data with

When necessary, our hosting server may have access to our data base account files.  You can see their privacy policy here:

We may use Paypal and/ or Stripe to process orders and provide them with account information as necessary to process orders.  See our store information below for more details.

We may be using Wordfence.  Their Privacy Policy is here:

How long we retain your data

For users that register on our website (if any), we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We retain direct mailing information until you request to be dropped from our list.

We retain customer purchase records as long as necessary for our company records.

What rights you have over your data

If you have an account on this site, or have left comments, you can request access, correction, and erasure of any personal information we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

We may use reCAPTCHA which is used to help protect our site from spam and abuse. It uses advanced risk analysis techniques to tell humans and bots apart.

Contact information

If you have a privacy concern, you can reach us through our Contact Form,
call 757-467-4420 or contact us by mail at:
Asgard Productions
1580 Lake Christopher Dr.
Virginia Beach, VA  23464

Data security

Asgard Productions is committed to protecting your privacy and security. We take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account, updating software for security updates as soon as possible, backing up our data regularly, storing data in a secure location against accidental loss or access by unauthorized persons, and using SSL connections on our sites.  However we cannot guarantee that any information you may transmit to us may not be accessed, disclosed, altered, or destroyed.

Additionally, you should know that your information or settings may be affected by changes in functionality of third party sites and services, such as facebook, and social networks.  Asgard Productions is not responsible for the functionality or security measures of any third party.

Data Breach Procedures

In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate and where appropriate, notify those individuals whose information may have been compromised, and take other steps, in accordance with any applicable laws and regulations.

Information About our Store
Source: WooCommerce

We collect information about you during the checkout process on our store.

What we collect and store

While you visit our site & store, we may collect and track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order.

We may retain any messages you send to us, and may collect information to operate, maintain, and provide a service we offer.

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders and keep track of downloads you have purchased.

We store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Your account user name and if you choose to disclose it, your real name, will be publicly published.  Once published your user name / and or real name may not be able to be removed.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you; for example — we may use PayPal for online order processing.  (See Below)

We may share information to third parties who help us provide our orders and store services and include drop shipments.


We may accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.  We do not handle your credit card numbers in our online website.

Please see the PayPal Privacy Policy for more details.

We may accept payments through Stripe. When processing payments, some of your data will be passed to Stripe, including information required to process or support the payment, such as the purchase total and billing information.  We do not handle your credit card numbers in our online website.

Please see Stripe Privacy Policy for more details.

We may also accept payments through another authorized Woocommerce gateway payment processor.  Please see Woocommerce for other Payment extensions and their Privacy Policies.

For phone & fax orders, we share information for payment processing with Elavon.
Please see the Elavon Privacy Policy for more details.  For phoned in orders, credit card information is entered online at a secure location at the Elavon Website and are for order processing only.  Personal information from phone calls is not stored online.  Personal information from phone, fax and mail orders is kept offline in a secure location.

Wish List / Source: YITH Plugins – Woocommerce Wishlist

What we collect and store

While you visit our site, we may track:

  • Products you’ve added to the wishlist: we’ll use this to show you and other users your favorite products, and may use them to create targeted email campaigns.
  • Wishlists you’ve created: we’ll keep track of the wishlists you create, and make them visible to the store’s staff

We’ll also use cookies to keep track of wishlist contents while you’re browsing our site.

Who on our team has access

YITH WooCommerce Wishlist

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Wishlist details, such as products added, date of addition, name and privacy settings of your wishlists

Our team members have access to this information to offer you better deals for the products you love.

Additional Information

Do we disclose any information to outside parties?

In nearly all cases, our policy is not to sell, trade, or otherwise transfer to outside parties your personally identifiable information.  This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.  This also does not include if we sell, merge, or in some other way change the status or ownership of our company. In all cases we strive to keep your information secure.

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.  However, non-personally identifiable visitor information may be  provided to other parties for marketing, advertising, or other uses.

Third Party Links

Occasionally at our discretion, we may include or offer third party products or services on our website.  These Third Party sites have separate and independent Privacy Policies and we therefore have no liability for the content or activities of these linked sites.

However, we wish to protect the integrity of our site and welcome any feedback about these sites.

Questions and Contact Information

Our physical Location is:
Asgard Productions
1580 Lake Christopher Drive
Virginia Beach, VA  23464

If you have any questions, requests or suggestions about our Privacy Policy, please Contact Us

Asgard Productions will work to resolve any concerns you may have.

June 20, 2018 –  Asgard Productions


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